Jordan Peele’s film “Us,” his follow-up to the popular “Get Out,” which premiered at SXSW on March 8th, has opened well above forecasts, raking in a 94% “fresh” on Rotten Tomatoes and marking it as the largest debut for an original horror movie and one of the highest openings for a live-action original film since “Avatar 10 years ago.
The only original horror films that challenged the debut were the “It” remake and last year’s “Halloween.” “A Quiet Place” did unexpectedly well, but didn’t have the “name” recognition that Director Jordan Peele is now commanding to boost its opening.
The distribution chief for Universal Pictures put out this statement: “Peele has really crafted an extraordinary story that I think once again is going to capture the cultural zeitgeist. He is recognized as just an amazing talent. He crafts films that make you think, that are extraordinarily well-acted, well-written and are amazingly entertaining.”
More good news: “Us” took over the top spot at the box office from “Captain Marvel.” In today’s franchise-driven spandex movie world, it is encouraging to realize that a thoughtful, original movie can still compete and dethrone those from the comic books wearing the costumes.
Following the top two films were “Wonder Park” and “Five Feet Apart,” which each made about $9 million in their second week of release. “Us,” by ontrast, doubled (and then some) the 2017 Oscar-winning “Get Out” debut, which grossed $235.4 million on a budget of $4.5 million. Since “Us” cost only $20 million to make, it’s already a huge hit for Universal Pictures.
Audiences other than the Rotten Tomatoes raters have given it a relatively low “B” CinemaScore. There are various explanations for this. One is that, as Paul Dergarabedian said, film goers are shell-shocked when they emerge from the film. Others would say that the improbable plot explanations have both confused and dampened the enthusiasm of some movie-goers. Those that enjoy thinking and talking about the meaning of a film will enjoy it; those that want it spelled out for them will not.
One thing that will emerge from this in all probability is that the 40-year-old director has now vaulted himself to the ranks of such filmmakers as Clint Eastwood, Martin Scorsese, Brian DePalma, M. Night Shymalan, George Lucas and Steven Spielberg, making his name as the director as important as who is appearing in the film.